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Yangtze Steel Pipe: Creating the Yangtze Brand

  • Classification:Company news
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  • Release time:2013-03-06
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[Summary]As of June 1 this year, the social inventory of the five major steel varieties (rebar, wire rod, hot rolled coil, cold rolled coil and medium thick plate) in 26 major markets in China was 15.615 million tons (data of China Steel Association).

Yangtze Steel Pipe: Creating the Yangtze Brand

[Summary]As of June 1 this year, the social inventory of the five major steel varieties (rebar, wire rod, hot rolled coil, cold rolled coil and medium thick plate) in 26 major markets in China was 15.615 million tons (data of China Steel Association).

  • Classification:Company news
  • Author:
  • Source:
  • Release time:2013-03-06
  • Visits:0
详情

As of June 1 this year, the social inventory of the five major steel varieties (rebar, wire rod, hot rolled coil, cold rolled coil and medium thick plate) in 26 major markets in China was 15.615 million tons (data of China Steel Association). In the face of such severe overcapacity in the domestic market, CK Steel's foreign trade staff have taken on the daunting task of developing the international market.

The international market has huge potential but is also full of risks, how can we find a foothold in this big market is the goal of the foreign trade people of Yangtze River have been exploring. Since its establishment in 2003, the Foreign Trade Department of Yangtze Steel Pipe has been stumbling around since the beginning and has found a way to firmly follow the Yangtze brand. Throughout the ages, only brands and products can keep consumers going and stand in the world in the long run.

The creation of the Yangtze brand is not a simple phrase, it requires the joint efforts of every Yangtze person. Every step of the production process is done in perfection, from billet making, tube rolling, finished product processing, packaging and storage to customer satisfaction. In the sales strategy, the brand concept is strictly implemented, so that the Changjiang brand is deeply rooted in the hearts of customers. At the same time, we strive to keep up with the pace of international brands in after-sales service, always taking customers' needs as our guide. With the unremitting efforts of Yangtze people, the Yangtze brand has been recognised by more and more overseas customers in the international market, and the JST trademark has been registered in Singapore, the United States and the United Arab Emirates, allowing more foreign buyers to know and understand Yangtze.

We believe that under the guidance of this branding strategy, Yangtze Steel Pipe will develop a bigger market in the international market, win a better reputation and create a good future. (Yangtze River Steel Pipe / Foreign Trade Department)

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